My experience with Weil-McLain and Marley Engineered Products includes:
• Publication Design
• Flyers/Print
• Infographics
• Web Design (UI Design)
• Social Media Content Creation
• Photoshop skills utilized for publication/advertising
• Event Photography
• Video Editing
• Motion Graphics
• Marketing promotional sale campaign graphics
• Event organizing/support
Redesigning the annual "Trade Price Schedule" publication
These materials followed the branding guidelines of the Weil-McLain company while also utilizing the creativity with professional marketing materials with clean and consistent design. This was to replace the publication design they had been using for over 6 years consistently. This redesign saved print costs and highlighted new products.
Front Page
Back Page
Inside Front Page
Inside Back Page
Variation Designs for the Simplicity Manifold
Simplicity Design Marketing Materials
Product Line Launch
Simplicity was a line of products for Weil-McLain. Collaborating with the marketing team, product managers, and sales managers to develop this branding guideline, layout, and publication design templates. Creating a variety of print materials utilized in launching the new product line and marketing materials. This included creating a variety option for the team to see in order to understand my suggestion of committing to an all black color palette to associate with this line of products only.
Designing this branding strategy to create multiple print ready designs for the company to have a successful launch.
These materials followed the branding guidelines of the Weil-McLain company while also utilizing the creativity with professional marketing materials with clean and consistent design.
The following materials are part of the Simplicity marketing materials for Weil-McLain that I created.
School of Better Heating
Flyer design used to promote new educational opportunities for contractors
Example of Photoshop Skills | Before and After
Images utilized for publication and advertising such as newsletters, social media, or printed publications
Original Photo (Before)
After Photoshop Editing (After)
Infographics
Graphics designed for informational event presentations, print, newsletters, and marketing
Infographic 1 - Advantage Learning Program
Infographic 2 - Sales Promoting
UI Designer for Web Page
• Responsible for graphic layout of content
• Utilized image library, UI design, and Photoshop skills
• Navigation and Footer previously established
• Developed to send to developers to create for company website
Social Media Content
Graphics and animations created for social media
Company Model Car - Collector Item - GIF
Company Model Car - Collector Item - Graphic
Super Bowl Post
Event Presentation
Company Values and Service
Marketing Campaign
Graphics and animated assets for social media
This was a separate promotion event for the sales team and clients to sell and buy more products to win prizes. The theme was casino night. These items were developed for social media. Included are images and short video formats to use on Instagram, LinkedIn, and Facebook. I developed each graphic and animation independently.
AHR 2024 Photographer and Graphic Designer
For both Weil-McLain and Marley Engineered Products
Shared Booth of Marley Engineered Products and Weil-McLain
Company and Collaboration After Party Location for AHR 2024
Shared Booth of Weil McLain and Marley Engineered Products
SPX Tech President (Left) | Marley (Right)
Vice President (Left) | Weil-McLain (Right)
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
AHR Chicago
Recap video for Weil-McLain attending AHR 2024
Trade Show | Social Media Content
Video recapping the trade show event the company attended and presented at multiple times. I captured all of the photography and video for the entire week of the trade show event.
Created social media content for multiple platforms highlighting event attendance, presentations, and sales team.
I created this recap video to be utilized internally and on social media to show the hard work of both companies.
I created one for each company, Weil-McLain and Marley Engineered Products.
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Internal Video Recap
(Independent Additional Project)
Additionally, I also photographed the internal events happening throughout the week (outside of trade show like company appreciation dinners) for the company's sales team, engineers, and product managers to feel appreciated. Adding special memories to the company's internal photo library to look back on. Those images are not included in the recap video presented here but instead in another lengthier video that I did share and was well received by the company.
National Sales Meeting
Photographer, Graphic Designer, and Event Organizer
For both Weil-McLain and Marley Engineered Products
National Sales Meeting Event
Photographer, Graphic Designer, and Event Organizer
• Co-Creator of the logo for the event that year
• Only photographer for both events happening simultaneously
• Award Night solo photographer
• Member of the event organization team
• Developed two individual multiple page infographic agendas for both companies to allow the best experience and easy navigation for all to attend
• Assisted with greeting teams, members, and higher-ups from various branches for both companies attending the event and supplying them with agendas, goodie bags, and badges
• Helping set up multiple events
• Presenting with marketing team during event
• Assisted with event hosting
• Developed a graphic for internal feedback
• Created a recap video for Weil-McLain to utilize internally and for social media platforms this involved: photography, video editing, motion graphics, and sound design skills
